What: Return of in-person events, such as weddings, are increasing menswear sales for occasion wear.

Why it is important: Despite inflation concerns, menswear retailers are reporting positive reports on men’s apparel sales for special occasions and work wear as the post-pandemic world begins to normalize.

A surge in in-person events caused a lot of men to update their wardrobe after lockdown restrictions have lifted and the shopping highs appear to be continuing in the special occasion categories as events such as weddings increase. Merchants are expecting strong sales to continue at least through the second half. Still, some are cautious after over-purchasing, leaving them with plenty of inventory to sell through. Consumer pull-back remains a concern because of the ongoing pandemic stress, inflation and tensions overseas.

Tailored clothing and neckwear categories have been performing well as men prepare for holiday events and weddings. The return to work has translated into increased sales around hybrid pieces such as sports coats and pants that can be worn with sports shirts or sweaters while remaining comfortable.

Another cause for an increase in professional wear has been demonstrated by recent graduates buying professional and sophisticated clothing for job interviews and new employment.

Positive outlook for men’s occasion dressing