Poshmark and Snap team up on social shopping experience
What: Poshmark has partnered with Snap to create a social shopping experience called Poshmark Mini.
Why it is important : Poshmark is extending their reach to Gen Z consumers by allowing them to shop on social platforms.
With Poshmark Mini, users can browse curated products, attend virtual shopping events (Posh Parties) and shop top-selling brands without leaving Snapchat.
Snapchat has had its sights set on shopping through the app since 2016. Snapchat is popular among Gen Z consumers (aged 10 to 24), which Poshmark would like to leverage.
Poshmark and Snapchat previously partnered to create Snap Kit in 2018, which let Poshmark users share and sell their listings on Snapchat.
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