In a podcast on BOF, futurist Doug Stephens looks at the post-virus world.

• Just as happened after 9/11, there may be a spike in consumption after the virus danger has passed.
• However, the follow-on recession, the financial crisis after the virus will trigger the death of outdated retail models.
• Remote work has meant increased time in front of our computers (professional and private). This is likely to diminish our desire to shop online.
• Look how the use of "comfort clothes" while working from home may influence the types of clothes worn as we go back to the office.
• Department stores:

• JC Penney will go

• HBC will be liquidated and real estate sold off

• All those who did not reinvent themselves will be in danger

• Customers try to avoid crowds

• Look at Alibaba live streaming and allowing customers to shop from stores around the world

• In times of significant transition like the present, we need to keep reinventing ourselves. Do not stop innovating. Consumers are really open to alternatives.

Listen to Doug Stephens podcast on How coronavirus will shift consumer behaviour

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