Pinterest to purchase “The Yes” shopping platform
What: Pinterest is set to purchase The Yes, an AI-powered shopping platform that enables users to shop a personalised feed.
Why it is important: The Yes raised USD 42 million in 2019 from NEA, True Ventures and Forerunner, valuing the company at USD 100 million.
Pinterests’ interest in The Yes comes from the innovative personalised technology and some of the additional features that they have been developing including checkout and brand integration technology, as well as more qualitative aspects including The Yes’ brand relationships and shopping expertise.
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