Lone Design Club (LDC), the short-term independent designer concept store which usually open pop-ups across the globe to showcase independent brands, has found a way to adapt to the new sanitary requirements. Indeed, has unveiled several shoppable windows on London's South Molton Street allowing independent brands to showcase their products whilst observing social distancing. The concept bridges the gap between the physical and digital, offering consumers a new "phygital" experience. Customers can also sign up to a wealth of events and activities via the LDC Digital Web Store, including 1-to-1 personal shopping experiences, beauty events and tutorials. The business said the new "powerhouse" concept will add "excitement to our short-term, immersive retail experiences with the focus on storytelling, sustainability and ethics whilst pushing the boundaries of creativity". Five units have already launched on South Molton Street, with more locations expected to open.

Related items:

• Galeries Lafayette Haussmann launches a personalised live video retail service
• Harrods to offer VIPs remote personal shopping before reopening
• John Lewis launches virtual experiences