What: Phoebe Philo's collection will be available at Bergdorf Goodman starting April 11.

Why it is important: This marks the first time the British designer's eponymous collection will be sold in a physical retail setting since its online launch last fall. This exclusive partnership not only signifies Phoebe Philo's foray into brick-and-mortar retail but also highlights Bergdorf Goodman's commitment to offering unique, luxurious shopping experiences. The collaboration between a visionary designer known for her modern wardrobe essentials and a luxury retailer renowned for its curated selections promises to bring something truly special to the fashion-forward consumers of New York.

British designer Phoebe Philo is set to debut her collection in the physical retail space exclusively at Bergdorf Goodman, starting April 11. Since its launch, Philo's collection has been available only on her website, making this partnership her brick-and-mortar debut. The collection, known for its "seasonless" body of work, will feature over 100 styles from its first and second edits. Bergdorf Goodman plans to provide an exclusive in-store experience on the fourth floor of its Fifth Avenue flagship, showcasing a range of Philo's bags, ready-to-wear, and accessories. The items will be available in two deliveries across April and May and will not be sold on the Bergdorf website. This collaboration marks a significant step for both Phoebe Philo and Bergdorf Goodman, offering customers a unique opportunity to experience Philo's acclaimed designs in person.

Phoebe Philo to be sold at Bergdorf Goodman in brick-and-mortar debut