What: Americans are predicted to spend 109.6 billion USD on their pets in 2022 alone.

Why it is important: The expanding pet market relates to customer loyalty as owners are in need of trustworthy brands and retailers that can provide an elevated assortment of products.

The pandemic saw a spike in pet adoptions which has expanded the market for the pet category. While these customers can be difficult to please, they are passionate and ready to invest in quality products that can help bring their pet into every aspect of their life. For example, the easing travel restrictions has shown an increase in searches and purchases of travel accessories and equipment within the pet category. There has also been a visibly increased demand for convenient methods of care towards the long-term health and wellness of pets, be it supplements or organic treats.

Pet owners are overwhelmed by the abundancy of products and are looking for a curated assortment of quality goods so they can care for their pet in the same way they care for themselves.

Pet category leads customer loyalty