Pessimistic outlook for consumption in the coming months

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 |  
May 2023
 |  
Fashion Network
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What: In February 2023, a new Simon Kucher study surveyed 15,440 consumers’ purchase intentions in 17 countries for the next twelve months.

Why it is important: French consumers are the most pessimistic of the panel. On average, they expect to reduce their expenditure on fashion by 7%.

Also on fashion expenses, the following countries are expecting a decrease:

•    Denmark: -6%.

•    Spain: -5%.

•    Germany: -4%.

•    Turkey: -4%.

•    Mexico: -1%

UAE and China remain positive.


Pessimistic outlook for consumption in the coming months

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