Pessimistic outlook for consumption in the coming months
News
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May 2023
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Fashion Network
What: In February 2023, a new Simon Kucher study surveyed 15,440 consumers’ purchase intentions in 17 countries for the next twelve months.
Why it is important: French consumers are the most pessimistic of the panel. On average, they expect to reduce their expenditure on fashion by 7%.
Also on fashion expenses, the following countries are expecting a decrease:
• Denmark: -6%.
• Spain: -5%.
• Germany: -4%.
• Turkey: -4%.
• Mexico: -1%
UAE and China remain positive.
