Bergdorf Goodman and Alicia Yoon, founder and chief executive officer of Korean beauty site Peach & Lily, unwrapped a shop on the beauty floor at the retailer's flagship New York City location. A tightly edited selection of South Korean beauty brands are available in the store and online until the spring 2018. The five brands she singled out for Bergdorf are Jungsaemmool, Atoclassic, Eco Your Skin, Abib and Femmue. "To keep the storytelling rich, we wanted to limit the curation to five brands that each offer something different and interprets luxury in its own way," Yoon said. Additionally, Peach & Lily will offer master classes, makeovers, facials and other in-store experiences. Yoon describes the space like entering a sophisticated, beauty-forward Seoulite's powder room rather than a store. "There will be beauty products to shop — and mementos from Seoul to browse through, to really immerse yourself in the K-beauty experience."