What: PayPal has announced the introduction of PayPal Zettle in the U.S., a digital point of sale solution that will allow small businesses to seamlessly sell across in-person and online channels.

Why is it important: The launch coincides with drastic shifts in consumer behaviour toward digital and omnichannel experiences where all businesses need to invest to meet consumers where they are.

With PayPal Zettle, small businesses will gain an integrated solution that allows it to accept a range of payments in-person with the Zettle card reader, will help them start selling online and also help manage sales, inventory, reporting and payments across channels. The new solution will also enable small businesses to utilize PayPal’s suite of payment and commerce solutions including its Business Debit Mastercard and invoicing.

By partnering with PayPal, small businesses’ in-person and online sales can be managed through a PayPal Business account where the business will have access to their funds within one day. Additionally, small businesses will be able to offer consumers more payment options including credit and debit cards, PayPal and Venmo QR Codes, digital wallets and access to PayPal Working Capital.

PayPal Introduces PayPal Zettle in the U.S.