Patrice Wagner interview
What: Patrice Wagner on the exclusive exhibitions that Le Bon Marché is famous for in Paris.
Why it is important: For him, collaborations are not about prices or “milking” high end brands, but a part of the physical retail experience.
Patrice Wagner reflects on the current exhibition at Le Bon Marché, Exhibition X, which fosters exclusive collaborations between Le Bon Marché and its brands. For him, collaborations are crucial in retail because they can bring fun and when properly executed on site, are without comparison with digital experiences.
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