What: BHV, a Parisian department store, has expanded its second-hand fashion market presence by partnering with the start-up Paradigme. This initiative includes opening two pop-up sections selling second-hand women's clothes in its branches and launching a click-and-collect fashion resale option on its e-shop.

Why it is important: The move into second-hand fashion reflects the growing consumer demand for sustainable shopping options.

Parisian department store BHV has expanded its second-hand fashion offerings through a partnership with Paradigme. This includes two new pop-up sections for second-hand women’s clothes at its rue de Rivoli, Paris, and Parly 2, near Versailles, locations, open until July 21 and August 11, respectively. Customers can leave their unwanted clothes in-store for resale, receiving BHV vouchers in return. The BHV e-shop now also offers a system to collect second-hand clothes, rewarding customers with gift cards. This initiative, supported by Paradigme's collection of premium brands, aligns with the growing demand for sustainable fashion. BHV, recently acquired by SGM, aims to revitalize its offerings with a focus on home decoration, DIY, and leisure goods.

Parisian department store BHV sells second-hand fashion in-store and online