What: Olympic merchandise point-of-sale locations are opening in Paris and other French cities in anticipation of the 2024 Summer Olympics.

Why it is important: The Olympic Games organisers have set a sales target of EUR 2 billion in derivative products, so setting up stores in various convenient locations will help reach the goal.

The Paris 2024 stores have opened a new point of sale in the Carrousel de Louvre which will appeal to and attract millions of international shoppers that visit the museum. Other official store locations include the first one at the Forum des Halles in Paris and more planned around the country.

Shops will be set up in the Paris area, as well as Lyon, which will host the football matches, and Lille which will host the handball and basketball games.

The organising committee has entered a partnership with the property company URW, where the stores in the agreement will host meetings with athletes and sports activities. Eight total addresses are planned in its shopping centres.

Paris 2024 Olympics: the official stores are rolling out in Paris, then in Lyon and Lille