Paperless Post, the American company known for its hybrid digital and paper stationery, is launching in the U.K.

To mark the launch, the company is collaborating with Liberty on a 100-piece collection of invitations designed using prints from the British department store's extensive archives. "Liberty is quite famous and well-appreciated in the U.S. We see it as a quintessentially British heritage brand that represents decades and decades of British aesthetics from William Morris to the iconic floral prints," said James Hirschfeld, who founded the company in 2009 alongside his sister, Alexa Hirschfeld. "It was a great way of diving into a British heritage brand and capturing that English country aesthetic. A lot of invitations were designed with an English country wedding or summer party in mind, so the partnership sits very well for the type of entertaining that we are trying to support."

The collection mainly features floral patterns; delicate designs in pastel colors are used for baby shower and christening invitations, while bolder prints are used to decorate invitations for weddings or summer entertaining.

Entering the U.K. market is the first step in an international expansion plan. The company is simultaneously working on launches in Canada and Australia, with further extensions in the works later this year.