What: The brand was one of the few successes last year.

Why is it important: Selfridges’ choice confirms eco-athleisure surge.

The unisex label, whose name comes from Pan (all inclusive) and Gaia (mother earth), generated USD 75 million in revenue in 2020, and now for the first time since its inception in 2019, is launching pop-up store at Selfridges.

Given that the Pangaia’s luxe loungewear formed the basis of fashion lover’s pandemic uniforms, the pop-up store will stock tracksuits in its seven core colours, as well as introduce some new offerings including note books and a partnership with Ocean Bottle.

The brand has pioneered self-cleaning T-shirts made from seaweed; puffer coats filled with wildflowers; and lab-produced pigments made from a flower’s DNA. The Pangaia pop-up is a continuation of Selfridges’ Project Earth initiative, which it launched last summer.

Pangaia launches first ever pop-up at Selfridges 

Related item:

• Selfridges unveils its “Good Nature” campaign