Pacific Sogo to rebrand

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Sep 2017
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Pacific Sogo to rebrand
Pacific Sogo to rebrand


Pacific Sogo Department Store, part of Far Eastern Group of Taiwan, plans to rename itself Far Eastern Sogo Department Store.  Trademark infringement dispute is the reason behind this. Trademark owner, Sogo of Japan, has agreed to the change of Pacific Sogo's branding. The change will come into effect next month. Pacific Sogo which operates 8 department stores in Taiwan and 7 in China has reported revenue of some US$1.4 bn. Far Eastern Group which also owns Far Eastern Department Stores, and The Mall, acquired ownership of Pacific in 2002.