What: Peek & Cloppenburg has reopened its redesigned store in Ulm, housed in the "Midstad Ulm" building, showcasing a new multi-use retail concept.

Why it is important: This opening is significant as it represents Peek & Cloppenburg's strategic approach to revitalizing city center spaces by integrating multi-use elements into their retail environments.

Peek & Cloppenburg has celebrated the reopening of its store in Ulm, located in the newly modernized "Midstad Ulm" building, which took nearly three years to construct. This store spans over 5,500 square meters and features extensive collections of women's fashion, menswear, and accessories. The store's layout includes dedicated floors for different fashion categories, with women's fashion on the basement and ground floor, and menswear on the upper floors. The design includes spacious fitting rooms, lounge areas, and a personal shopping program, highlighting the store's commitment to customer service. The store employs about 100 staff members who specialize in fashion advice. The Ulm store is part of Peek & Cloppenburg's broader "Midstad" project to revitalize and modernize its properties in several city centers through mixed-use concepts that blend retail with other services like offices to drive urban center vitality.

P&C opens in the “Midstad Ulm”