What: Peek & Cloppenburg (P&C) Vienna has opened a new store in Sofia, Bulgaria, located in the Paradise Center.

Why it is important: The expansion of business activities in Bulgaria marks a significant milestone. P&C says that this will consolidate its own position in an emerging market and at the same time strengthen the

Peek & Cloppenburg Vienna, a branch of the Düsseldorf-based fashion retailer, continues its expansion in Eastern Europe with the opening of its fourth store in Sofia, Bulgaria. This new store is situated in the Paradise Center, a prime shopping location in the capital. The opening event featured amenities such as DJ music and a beauty lounge with collaborations from brands like Nespresso and Sephora.

The store spans 2,800 square meters over two floors, showcasing around 100 brands including both casual and premium lines such as Hugo Boss, Tommy Hilfiger, and Polo Ralph Lauren. P&C’s own brands, Jake*s and Review, are also featured. The store layout divides womenswear on the ground floor and menswear above, optimizing the shopping experience.

General Sales Manager Sonya Valerieva Bayraktarova expressed enthusiasm about the new location, highlighting the synergy created between retail, leisure, and nature due to the store’s proximity to South Park’s green areas. This strategic expansion is part of P&C's broader strategy to enhance its footprint in the Bulgarian market and leverage the potential of stationary retail in the region.

P&C is expanding in Bulgaria