Oslo’s Steen & Strøm relaunches after EUR 29.6 million facelift
What: Steen & Strøm has rebranded as Steen & Strøm 1797 following EUR 29.6 million refurbishment to reflect its heritage.
Steen & Strøm first opened in 1797 and is the oldest running luxury department store in the world. It is located in Oslo’s Promenaden Fashion District and comprises 135,625 sq ft over six floors of fashion, beauty, lifestyle and food.
The refurbishment includes a new store entrance, and a new beauty hall with a men’s grooming area and fragrance bar. The beauty hall will stock premium brands including Chanel and La Labo, as well as the first Dior Beauty Boutique in The Nordics.
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