Oreo opens a branded café in an airport
What: Oreo goes direct and opens an experiential space.
Why it is important: Could department stores collaborate with CPG brands in order to create excitement and traffic around experiential spaces?
The first Oreo Cafe outside the US and the first in an airport has opened at Hamad International Airport (HIA) in Doha.
The cafe is a collaboration between Mondelez World Travel Retail, HIA, and Qatar Duty Free. Spanning 116 sqm, the cafe offers various Oreo-based sweet creations, such as milkshakes, muffins, and cheesecakes, and also features live sweets production at the Oreo Creations Bar.
The Oreo Cafe's design incorporates the brand's distinctive colors and includes digital walls and a retail space. Earlier this year, Oreo introduced a limited-edition cookie pack inspired by the K-pop girl group BlackPink.
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EU moves to end €150 customs duty exemption for low-value imports
EU moves to end €150 customs duty exemption for low-value imports
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