What: Prices on US ecommerce websites are rising while holiday discounts dwindle.

Why it is important: As the holiday season approaches, items are around 3% higher than the previous year.

Amazon used to push down to push down the price of goods, forcing brick-and-mortar rivals to follow. But the trend has been reversed the past 15 months according to a report by Adobe.

The global supply chain strains have pushed up prices for containers, trucking, warehousing, and labour which has prompted retailers to pass on the additional charges to customers to defend their margins.

Also, out-of-stock messages were up 172% compared with the pre-pandemic period in January last year.

Online retailers fuel inflation in reversal of years-long trend