Online beauty sales drop 14%
What: Online beauty sales drop in 2022 as customers return to brick-and-mortar shopping.
Why it is important: The trend of wellness and beauty continues to rise as 1010Data reveals that the 14% drop in online beauty sales is connected to the return to in-store shopping.
The beauty industry remained resilient during the pandemic and likely will continue despite inflation, supply chain issues and tight labour markets. Retailers continue reporting positive year-over-year earnings showing growth in the beauty category.
Online beauty sales remain up 36.3% over pre-pandemic levels, per 1010Data’s findings.
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