What: The National Retail Federation (NRF) has launched the NRF Center for Retail Sustainability to address the increasing consumer demand for sustainable solutions.

Why it is important: This centre aims to promote net positive impacts in environmental, social, and community aspects, as well as economic gains within the retail industry. It will focus on advancing the circular economy by reducing waste, enhancing recycling, and using recycled and regenerative materials. Additionally, the centre seeks to improve supply chain transparency and sustainability by incentivizing more sustainable choices. It also aims to deepen retailers' understanding of consumer perspectives on sustainability and align with their values.

The inaugural event for the NRF Center for Retail Sustainability is scheduled to take place at NRF 2024: Retail’s Big Show in New York City, including a workshop dedicated to strategizing the future of circular retail.

NRF introduces new hub for retail sustainability