What: Chanel’s Global chief sustainability officer Kate Wylie offers some clarity on the French luxury brand’s latest sustainability report highlighting progress, areas for improvement, and challenges.

Why it is important: Although the privately-held luxury brand offered some insight into their sustainability initiatives, the information seems to offer few details as to how they will combat Scope 3 emissions, which accounts for 97 % of total emissions for the business.

As one of the most high-profile luxury brands globally, Chanel has been slow to open up about its sustainability emissions compared to rivals like Kering, Richemont and LVMH. A notoriously quiet company, the privately-held brand is able to choose what it shares publicly. The latest report marks a shift towards transparency, although at 13 pages, it offers only slight insight into the company’s climate plans at a time when government regulations and consumer scrutiny is growing.

The global chief sustainability officer, Kate Wylie, shared that the focus is to reduce the Scope 3 footprint associated with raw material sourcing, media, transportation, and distribution. But the brands’ silence has only raised more questions and concerns from regulators and advocacy groups as to how they will decrease their Scope 3 emissions.

Notoriously quiet Chanel offers glimpse into sustainability efforts