What: a full feature about Steen & Strom in a glossy magazine.

Why it is important: Steen & Strom is winning its bet to revamp and be perceived as a global luxury destination.

Steen & Strøm is the historic art deco department store in Oslo, Norway. It opened in 1797 as a grocery shop and is now a 6-story luxury fashion hub.

Promenaden Management is the property company that manages Steen & Strøm as well as the Nedre Slottsgate luxury fashion district in downtown Oslo.

In the late 2000s, Promenaden began buying up properties in central Oslo with the goal of creating a high-end shopping district.

Promenaden has brought in luxury brands like Louis Vuitton, Chanel, Dior and Hermes to open stores on Nedre Slottsgate.

Promenaden and Steen & Strøm aim to support and showcase local Norwegian fashion brands alongside international luxury names.

The success of the luxury district has helped establish Oslo as a global fashion capital and destination for high-end shopping.

Norway’s Steen & Strom featured in Monocle Magazine