What: The furniture company is opening its first two store-within-a-store experiences in Fenwick’s Newcastle flagship department store and the chain’s Bentalls store in Kingston.

Why it is important: The retailers believe that this type of collaboration is an excellent route to sustainable growth. It allows both brands to extend their offer in relevant ways, bringing the benefits of each brand to the customers of both.

Two North East retail giants have joined forces to create the ultimate shopping destination for customers.

Furniture retailer Barker and Stonehouse, based in Stockton, is opening its first store-within-a-store concept in Fenwick’s Newcastle flagship department store and the chain’s Bentalls store in Kingston. The new Newcastle concept store will have 10,000 sqft of retail space, with the Bentalls store slightly smaller.

Set to launch before Christmas, there will also be a selected range of high-quality furniture and accessories from Barker and Stonehouse, with a focus on inspirational styling across the new-look floor to give customers plenty of ideas for their own homes.

North East retailers Fenwick and Barker and Stonehouse launch new store concept