Nordstrom has rolled out the welcome mat for House of Matriarch. The Bellevue, Wash.-based fine fragrance purveyor brings natural perfumes to a department store assortment in which they are rare, and demonstrates an increasing interest in natural alternatives to conventional scents. Nordstrom carries nine of House of Matriarch's fragrances in 10 doors, four that were newly created and five previous bestsellers. Each fragrance is priced at $330 for 1.7 ounces. House of Matriarch founder and master perfumer Christi Meshell called entering Nordstrom epic for a small natural fragrance specialist.