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Gwyneth Paltrow's lifestyle brand has teamed up with Nordstrom to bring a ton of Goop goodies to its stores via Pop-In@Nordstrom. Goop-In@Nordstrom will feature wellness-focused products curated by Paltrow's team, including apparel, accessories, beauty, and home. Each shop will be merchandised as an enclosed living space and will translate Goop's holistic approach to wellness into a tangible experience, with "products mostly fitting into one of three categories: what we put on our bodies, what we put in our bodies, and how we treat our bodies," Goop announced in a statement. The collaboration marks the first time Goop has worked with a major retailer in this capacity, and also the first time the brand will have a concurrent retail presence in multiple markets at once. Goop-In@Nordstrom will run from May 12 to June 25 in select stores and online as well.

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