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The first-ever Nordstrom New York flagship is set to open in phases, beginning with the retailer's first-ever stand-alone men's store next spring, a solid year and a half before the women's location. The 47,000-square-foot space will house men's apparel, shoes and grooming for a range of budgets and occasions. "We're approaching our New York Flagship product strategy completely differently than we have anywhere else," said Paige Thomas, Nordstrom EVP and GMM of Men's. "The product will be very purposeful and curated to serve a New York global customer." She hinted there would be brands not typically associated with Nordstrom, but said they would be revealed closer to the opening. The company also plans to go above and beyond when it comes to creating a modern shopping experience that's unique to the New York location and that reflects this new emphasis on menswear. Nordstrom's Vice President of Creative Projects Olivia Kim will curate a special project for it; there will be a personal stylist experience; the store will have a "digital infrastructure that will enable a personalized smart store"; and there will be multilingual sales associates to accommodate international travellers.