What: Nordstrom will be closing its personalised clothing service and will instead focus its efforts on e-commerce styling

Why is it important: Subscription box service models have recently been questioned. Nordstrom acquired Trunk Club back in 2014, for a reported USD350 million. The startup was created during the initial wave of subscription box services, where stylists would ship clothing to customers once they had fashion consultations.

Nordstrom bought the business to update its personal styling but failed to make Trunk Club profitable. In 2016, Nordstrom took a USD197 million write-down on the business.

Over the years, Nordstrom expanded Trunk Club into womenswear and also opened retail locations, but shuttered Trunk Club stores back in 2020.

Nordstrom to close the Trunk Club