Erik Nordstrom recently (and unusually) made a presentation at a public conference. He spoke about the company's single biggest investment: the store in Manhattan scheduled to open in two phases in 2018 and 2019. He also emphasised the importance of innovation to the company. They have even created a new role, that of Chief Innovation Officer to think about the position of stores. His conclusions on specific priorities: data; mobile; stores; platform; and a new financial model to fit where customers are going.

see presentation