What: Nordstrom has promoted Deniz Anders to senior VP and chief marketing officer; and, Nina Barjesteh has joined the team as president of Nordstrom Product Group.

Why it is important: The experience shared between these two female executives will be used for Nordstrom to build and transform its private label business.

Nina Barjesteh, who will become the new president of the Nordstrom Product Group, brings her previous experience in merchandise and branding across apparel and accessories for both women and kids. She is leaving her previous role as Dick’s Sporting Goods senior VP of product development and design.

Deniz Anders has had 22 years of experience with Nordstroms, most recently as vice president of marketing. Through her deep marketing knowledge and background with Nordstrom, the combined skills of Anders and Barjesteh are projected to grow and develop Nordstrom Made products.

The efforts made toward marketing and developing private labels indicate a shift in strategy that may grow Nordstrom’s product positioning.

Nordstrom’s growth strategy relies on new executives