What: Nordstrom celebrates Black History Month

Why is it important: how Nordstrom responds to activists’ push for back-owned brands

Last August and further to the Black Lives Matter movement, Nordstrom committed to:

• increasing Black and Latin representation among its managers by at least 50%,
• delivering USD 500 million in retail sales from brands owned by, operated by or designed by Black and/or Latinx individuals,
• increasing charitable donations to organizations that promote anti-racism to USD 1 million per year for the next five years.

Six months later and in honour of February's Black History Month, Nordstrom is preparing to celebrate Black-owned brands and amplify their voices through various merchandise categories in store and online.

Committed To Community: Nordstrom Celebrates Black History Month [...]

Activists Pushed Retailers to Back Black-Owned Brands. Here’s How Nordstrom Responded.