What: Pete Nordstrom discusses the latest developments and partnerships in evolving Nordstrom’s assortment and appeal.

Why is it important: Nordstrom’s merchandising strategy combines a mix of curiosity, openness to new types of vendor partnerships and expanding their assortment online. Along with those, there is 10% turnover of labels carried by the retailer that helps keep the assortments fresh.

Nordstrom strives to become more important to brands, particularly those desired by Nordstrom guests. They are doing this by extending the offer by merchandising more online.

With Nordstrom’s broadening online assortment, the search function, personalization, and data become even more important, so the experience for shoppers isn’t overwhelming.

Pete Nordstrom on Nordstrom Inc.’s Merchandising Philosophy