What: Nordstrom Rack has appointed Lori Marten as its new Executive Vice President and General Merchandising Manager, signaling a strategic move to bolster growth and customer engagement.

Why it is important: The appointment underscores Nordstrom Rack's emphasis on expanding its off-price retail segment as a key growth driver. With plans to open 22 new stores this year, following 19 openings in 2023, Nordstrom Rack is poised for significant expansion. Lori Marten's extensive retail experience and successful track record at Nordstrom are expected to enhance the merchandising strategy and strengthen brand partnerships, contributing to the division's growth and profitability.

As Nordstrom Rack gears up for expansion, the appointment of Lori Marten, a 25-year retail industry veteran, as Executive Vice President and General Merchandising Manager marks a pivotal step in reinforcing the division's growth trajectory. Reporting to Gemma Lionello, President of Nordstrom Rack, Marten will lead the merchandising strategy for both physical stores and the online platform. This move is part of Nordstrom Inc.'s broader strategy to drive growth through new Rack store openings, digital growth, and enhanced customer experiences. With Nordstrom Rack's recent performance showing improvement and plans for continued store expansion, the division is set to capitalize on its "great brands at great prices" approach under Marten's leadership.

Nordstrom Rack hires Lori Marten as EVP as it gears up for growth