After the successful launch of its merchandise-free concept store in Los Angeles' West Hollywood neighborhood in October 2017, Nordstrom is planning to add two more such stores in the LA market. "Nordstrom Local is something that you're going to hear more about, and we think we have the underpinnings of something very special there," Co-president Blake Nordstrom said. The new stores, located in Brentwood and Downtown LA, would likely be similar to the current concept shop, which is focused squarely on services like buy online, pickup in store in addition to tailoring, stylist consulting and even nail services. Depending on its success, the concept may expand to other metropolitan areas like Manhattan.

press release 'Nordstrom Deepens Growth Strategy Through Local Market Focus'