Seattle-based department store Nordstrom is teaming up with the Makeup Museum, as its exclusive retail partner.

The Makeup Museum will open on 1 May 2020 in New York City, with its inaugural exhibition: 'Pink Jungle: 1950s Makeup in America' that will highlight beauty industry veterans and pivotal moments in the history of the beauty industry. As part of its 'Gift Shop by Nordstrom' initiative, the retailer will merchandise the Makeup Museum's gift shop with iconic products from the 1950s. Items will include iconic fragrances, and a curation of red lipsticks alongside tote bags, compact mirrors, and other items, with exclusive Makeup Museum designs.

The selection of items will also be available at some top markets Nordstrom stores. Moreover, the museum's mobile app and web site will allow consumers to click-to-shop Nordstrom's web site for exhibition-themed products.