Glossier, the beauty brand, has opened temporary pop-up shops in seven Nordstrom stores around the US.  They will run from early December 2019 to 16 February 2020, in Seattle, Chicago, Dallas, Houston, Washington DC, Santa Anita California, and New York City. Although a primarily online business, Glossier has flagship stores in New York and Los Angeles, as well as several other pop-ups around the world. It has been sold at other locations throughout the world in Miami, Boston and London. For Nordstrom, the collaboration is a way of attracting a new type of customer. The store company has also worked with Reformation, Everlane, and Away.