What: Nordstrom is finalising the transition of its fulfilment operations from San Bernardino to a more automated and cost-effective omnichannel centre in Riverside, California.

Why it is important: This strategic move is aimed at optimising Nordstrom's supply chain capabilities, reducing fulfilment costs, and improving delivery speeds, thereby enhancing customer satisfaction and operational efficiency.

Nordstrom is set to complete the transfer of its fulfillment operations from San Bernardino to its advanced omnichannel center in Riverside, California, during the second fiscal quarter. This transition is part of the retailer's ongoing efforts to optimize its supply chain, resulting in a 5% improvement in click-to-delivery speed and reduced fulfilment costs in Q1. The 1-million-square-foot Riverside facility, which opened in 2020, features cutting-edge automation and omnichannel capabilities designed to efficiently fulfill both store and customer orders. Nordstrom's CEO, Erik Nordstrom, highlighted that these enhancements are crucial for better product movement, faster delivery, and lower costs, which contribute to higher conversion rates and reduced return rates.

Nordstrom nears completion on West Coast fulfilment transition