What: Nordstrom has refreshed its mobile app to make holiday shopping easier, offering personalised recommendations, seamless in-store and online experiences, and festive events like immersive installations in its NYC flagship store.

Why it is important: This update enhances customer convenience and engagement during the critical holiday season, blending digital and physical shopping experiences while offering personalised services and exclusive events.

Nordstrom is bringing a more seamless and enjoyable shopping experience this holiday season with a refreshed mobile app. The update includes features like personalised recommendations powered by AI, faster search capabilities, and interactive content to inspire fashion choices. Additionally, customers can enjoy convenient services such as free two-day shipping in major markets, same-day order pickup, and free gift-wrapping services. Nordstrom is also hosting festive events across the country, including beauty tutorials and immersive holiday experiences at its flagship store in New York City. These efforts aim to create a one-stop shop for all holiday needs, ensuring that customers can find gifts at any price point while enjoying memorable seasonal experiences.

Nordstrom makes holiday shopping magical with new app features