What: In a pop-up format, Nordstrom Local will occupy an 850-square-foot site in Southampton, from Memorial Day weekend to Labor Day weekend.

Why is it important: The pop-up will provide pickups of online orders made on nordstrom.com and nordstromrack.com, returns, alterations, fashion advice from a stylist and gift wrap, and take-in used clothing and shoes for donations to Housing Works, and empty beauty packaging for recycling.

The ‘Closer to You’ strategy leverages the physical assets of Nordstrom’s full-line department stores, Nordstrom Rack, and Nordstrom Local to increase services, conveniences, merchandise choices, and speed deliveries. For example, shoppers can return items bought online or at Nordstrom department stores to a Rack or Nordstrom Local location, which may be closer to them. Nordstrom sees the strategy as strengthening customer engagement and the company’s customer-centric culture.

Nordstrom Local pops up in the Hamptons