What: Nordstrom announced the launch of a new collaborative collection with Wildfang, a brand that challenges stereotypes and gender norms.

Why is it important: Nordstrom ventures into inclusivity through a new private label.

Launching under the Nordstrom Made brand 'BP.',  the collection is designed for women-identified customers. Each piece was carefully sized for a variety of body shapes. The collection ranges from USD 12 to USD 89.

The collection is part of an ongoing collaboration with Wildfang, which includes gender knowledge trainings for employees, product research, social responsibility initiatives and marketing research. Nordstrom is giving five percent of total sales from the BP. + Wildfang collection to Year Up as part of the collaboration.

Nordstrom launches collection with Wildfang