What: Nordstrom in New York has launched “New New York” Center Stage, a monthlong event at the 57th street flagship, showcasing local talent in efforts to recover from the pandemic.

Why it is important: To rebuild clientele after the pandemic, Nordstrom is showcasing exclusive capsules, fine jewellery, and culinary classics.

In the “centre stage” in the middle of the flagship’s main floor, Nordstrom has begun featuring exclusive capsules with the theme “power dressing.” Each designer had a different take on the theme, with a range of traditional suits to colours and patterns.

A selection of fine jewellery is showcased, and the American Bar is coming to the Nordstrom flagship for a month. They will take over the 3rd floor with their culinary and cocktail classics.

The department store’s flagship on 57th street opened in October 2019, just weeks before the start of the pandemic. In August 2019, before the opening, the flagship raised awareness with ads of New York City street scenes and lots of fashion throughout its 320,000 square foot space across seven levels. After the opening, it caused lots of traffic until the pandemic forced it to close until June 2020. Since the reopening, the store has seen traffic steadily building.

Nordstrom is rebuilding clientele post-pandemic