11 Honoré, an online retailer of luxury plus-size apparel for women, announced $10 million in new funding by a group of investors which includes Nordstrom. Led by Greycroft Partners, other investors include GC1 Ventures, Forerunner Ventures, Upfront Ventures, Canvas Ventures and Redpoint Ventures.

11 Honoré was founded two years ago on the premise that luxury apparel and personal styling services have neglected a lucrative fashion segment by relegating their target market to a narrow range of sizes.

But its NYFW appearance, and this latest funding round with money and other support from Nordstrom, demonstrate the strength of the company's rationale. With so little attention given to women of diverse body types for so many years, the apparel industry, particularly in luxury, is behind the curve in design and manufacturing. 11 Honoré, like Universal Standard, is helping fill that gap by working behind the scenes with designers and factories to ensure that garments are appropriately patterned, structured and constructed. Another key line of business for 11 Honoré is its styling service; which also fits with Nordstrom's strategy to offer services like styling and tailoring, both at its stores and through its subscription Trunk Club, to draw in customers and expand sales (Trunk Clubis an apparel subscription and styling service acquired by Nordstrom in 2014).

Nordstrom will host 11 Honoré trunk shows in Chicago and Nashville, Tennessee. The shows will expand to Atlanta, Detroit and other locations next month.