Nordstrom gauges Americans’ wardrobe needs
What: From 9 to 12 June, the retailer surveyed 2,000 Americans, exploring how COVID-19 affected their fashion choices and their perceptions of what they need to return to the office and start socialising again.
Why is it important: The future of fashion feels “uncertain” as 41% of responders said they would dress comfortably for the rest of their life while nordstrom.com has seen a 165% increase in searches for work clothes.
Thirty-two percent of those surveyed said they want help finding looks for dining out; 34% want help finding outfits for events; 21% want help selecting travel clothes, and 20% want help selecting clothes for work. Also, 36% haven’t bought new work clothes since before the pandemic.
Those planning to return to an office this fall said they are looking forward to getting out of their “comfort” zone and are keen on dress pants, 28%; dress shirts, 28%; dresses, 26%; handbags, 22%; skirts, 22%; statement boots, 18%; heeled shoes, 17%.
Nordstrom Gauges Americans’ Wardrobe Needs, Post-Pandemic
