Nordstrom expands space concept
A year after Nordstrom introduced Space, its in-store boutique dedicated to advanced fashion, it's launching the concept in four new locations. Beginning this month, Space will roll out in Nordstrom's stores at the Mall at Green Hills in Nashville, Tenn., and The Grove in Los Angeles. On Sept. 16, Nordstrom will open its first Toronto store in Eaton Centre, followed by Yorkdale Centre on Oct. 21. Both locations will open with Space. Space is largely the work of Olivia Kim, Nordstrom's vice president of creative projects, who was hired from Opening Ceremony in 2013. "When we originally conceptualized the idea it was to fill this white space in our designer offering," Kim said. "We were doing so well with a lot of the mainstay European collections and had a really productive advanced contemporary world, but there was this whole missing area, designers who are typically found in boutiques and kind of needed a little more explanation than just throwing them on the floor."

Illustration 'Nordstrom expands space concept' (png - 0.32Mo)
