What: Nordstrom is expanding its advertising opportunities for brand partners through the Nordstrom Media Network, further building on the strengths of the digital-first platform.

Why it is important: Nordstrom Media Network is its advertising program that allows brand partners to connect directly with 32 million Nordstrom customers to drive traffic, sales, and customer engagement. The program enables brands to share their brand story and advertise on Nordstrom’s digital platforms.

On-site channels include sponsored product ads and brand pages. Off-site channels include paid social and display ads, YouTube videos, search and shopping ads, and affiliate campaigns.

Looking ahead, the retailer plans to expand ad placements on Nordstrom.com and NordstromRack.com and to improve reporting and targeting capabilities.

Nordstrom expands its retail media network