What: Two new Nordstrom Local service hubs are opening in the Los Angeles area.

Why is it important: Nordstrom launched its first Nordstrom Local store in 2017 in Los Angeles in order to bring convenience to its community. Now more than ever retailers need to rely on convenience, local, and community.

The Local hubs, much smaller than regular Nordstrom locations, serve as supportive units for the full-line stores. Different services such as custom alterations, online ordering for in-store pick-up, easy drop-off returns, and more, makes this store attractive to new and returning customers. The pickup at a Nordstrom Local is deeply appreciated, especially in the L.A. area where distance is huge, and even more appreciated in times of pandemic.

The new stores will be located in Newport Beach (a 110sqm store at 2043 Westcliff Drive opening on 6 November)  and in Manhattan Beach (175sqm at 451 Manhattan Beach Blvd, opening in the coming month).  These expansions prove that even in competitive times, the right format can make the physical store concept successful.

"Opening Nordstrom Local service hubs in the Los Angeles area is part of the continuation of our market strategy in one of our largest markets to provide customers with greater access to merchandise selection and faster delivery while increasing convenience and connection through our services," said Ken Worzel, chief operating officer at Nordstrom.

Now Nordstrom Local service hubs count with five locations in Los Angeles area, which include Melrose, Downtown Los Angeles, and Brentwood. There are also two Nordstrom Local's in New York City, on the Upper East Side and in the West Village.

Nordstrom Expands Convenience for Los Angeles Customers with Two New Nordstrom Local Service Hubs

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• Nordstrom Local debuts in NYC, to accept returns from Macy’s and Kohl’s