What: Nordstrom has launched a Stylist Ambassador program, enlisting store stylists from its top 20 markets.

Why it is important: Nordstrom is investing in styling, as customers engaging with a stylist spend seven times more and report higher levels of satisfaction.

After ending its apparel subscription service, Trunk Club, Nordstrom stated they knew how much stylists can influence a sale and would be expanding its styling services to include more virtual touchpoints.

The store stylists, selected from Nordstroms top twenty markets, will act as influencers, helping to “bring the Nordstrom experience to life” through social media, events, and other channels.

Nordstrom is extending its brand value with an approach of personalization and localization as shoppers may feel empowered to deepen their relationship with the company.  Customers will now also have access to Nordstrom when, how, and where they want.

Nordstrom enlists company stylists for new fashion ambassador program