Nordstrom celebrates the smiley face’s 50th birthday
What: Smiley collaborates with Nordstrom and luxury designers to celebrate 50 years of the smiley face.
Why is it important: The Smiley Company created a limited-edition collection of 50th-anniversary products, for sale in stores around the world, including 10 Nordstrom JWN department stores and Galeries Lafayette department stores in Paris, Beijing, and Shanghai.
The pop-in shops will sell apparel, beauty, home decor, and lifestyle products from 30 different brands.
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